Determinants of Information Disclosure: Identity and Trust in Online Interactions (DID-IT project)

by Karin Moser working at London South Bank University Business School responding to Digital Security for All

I am interested in exploring

This project aims to understand the psychological processes underlying online interactions and specifically, the role that social identity plays in establishing trust and in influencing information-sharing in virtual environments. There is plenty of mainly survey based research on information disclosure that shows, for instance, that the attractiveness of online profiles tends to invite information sharing. However, this research still cannot explain what exactly lies behind the judgement of ‘attractiveness’ and why certain types of information can instill more trust than others and influence the decision to interact even if information sources are uncertain. To date, no research has looked at the role of social identity on trust formation and information disclosure under uncertainty in online environments.

My motivation is

The project makes a timely contribution to understanding the role of trust building and social identity in online interactions from an interdisciplinary perspective. It also has very high practical relevance for important stakeholders in fields as diverse as child protection, counter terrorism, online fraud, protection of people with disabilities and data protection to prevent the abuse of digital media and the many possibilities that online platforms offer today. It is equally important to understand the positive impact of digital media for both private and public sector organisations in understanding how to attract clients for businesses and how to engage people for instance with e-government platforms in health care, crime prevention and other public services. Understanding the underlying mechanisms of trust building and identity in online interactions will support making digital platforms both safer and more attractive and efficient for a wide range of end users.

Project focus

I want to focus on:

  • Enablement & Radical Trust
  • Proactive Resilience and Reparation


I am looking for an academic partner in:

  • open to working with other academics, but not necessary for the project

I am looking for a partner in these sectors:

  • Public Sector
  • Industry / SMEs
  • Third Sector

I am looking to work in these areas:

  • Education
  • Health (including medical/clinical work)
  • Social care
  • Finance & Labour market (including banking, gig economy)
  • Policing
  • Cyber Security
  • Artificial Intelligence and/or Machine Learning
  • Arts & creative industry
  • Web design and digital innovation

Sandpit events

I am going to: London March, 6th 2020


Catalyst facilitates collaborations between Not-Equal Network+ members, who wish to develop and submit a research project in response to Not-Equal’s second Call for Collaborative Proposals. Search for initial project ideas and get in touch with potential collaborators.